AvenueA
Avenue
A leverages the accountability of the Internet to help
online advertisers and marketers increase the effectiveness
and return on investment of their Internet advertising and
marketing campaigns. Integrating service, technology, and
analysis, Avenue A provides Internet planning and buying,
proprietary ad delivery and management, data collection and
analysis, targeted e-mail, and enhanced marketing support,
such as strategic partnerships and search engine
optimization.
Avenue A currently serves over 60 clients, including Eddie
Bauer, Expedia.com, Gateway, Gear.com, Microsoft Corporation
(MSN), MTV Networks, Onvia.com, RealNetworks,
TicketmasterOnline-CitySearch and Toysrus.com. The company
is based in Seattle with offices in Chicago and New York.
Cedar
Grove acted as the initial institutional seed investor for
Avenue A. Tom Hughes and Bill Heston serve on the Company's
Advisory Board. The Company is traded under the AVEA symbol.